This is a general question about results that I have seen several times but only recently considered. If you do something like ChIP-Seq or HITS-CLIP or other techniques that immunoprecipitate DNA or RNA bound by a protein, then run motif analysis on the areas of the genome mapped to the reads that are pulled down, but do not find the binding motif for the protein that you used for the IP, what does it mean? Is this expected? Did something go wrong with the wet lab steps, or analysis?