just focusing on the abstract, there are a couple of sentences which state the basis of their study, and those should be properly understood before starting going through the whole paper:
1a - "we have catalogued the vast majority of common variation": they were in fact able to find almost all the previously known variation in their samples (dbSNP in other words, which was consider to be the best resource characterizing common variation when the project started).
1b - "over 95% of the currently accessible variants found in any individual are present in this data set": this figure is referring to what the "vast majority" meant on the previous sentence, plus an estimation of what anyone of us is expected to carry on our genome. so they are stating that we are basically 95% of common plus 5% of particular variation.
2 - "each person is found to carry approximately 250 to 300 loss-of-function variants in annotated genes and 50 to 100 variants previously implicated in inherited disorders": these are very interesting figures, as they estimate averages to be used as references in forthcoming whole genome sequencing studies, and they are based not only on that 95% common variation, but on the 5% particular variation too. considering that these figures came out of the pilot 3 (~700 samples, whole exome sequencing and relatively high covered), the conclusions are at least very credible.
I think I understand why you are getting the wrong impression with these figures. when you say "95% of common variations could be 10% of the total variation", even if you make that figure out, you are probably thinking on very common variation among certain populations. when they use the term "common variation" they mean to say that a variant site was considered common when it is found with certain significative allele frequency on the studied samples (at least not to consider it particular, so may be worth now reviewing the definition of SNP, which they tend to ommit through the paper in favour of "variant" or "variant site" as this one does not imply any kind of assumption on its population frequency). so I can almost assure you that you won't be making any mistake if you use those numbers (250-300 loss-of-function variants, 50-100 disease associated variants) as general figures of reference, as all the variants covered by the project (commmon and non-common) were used to build them up.
as a final note let me just point out that although when they started this project dbSNP was at its #129 build, which described ~11M SNPs, that resource was considered the best repository of common variants. with this project they not only confirmed it, but they were also capable of finding new common variants, which of course were loaded into dbSNP. now it is currently at its #132 build, which describes ~30M SNPs, as they have included non-common or "rare variants" (the term "rare" or even "mutation" are usually avoided, since they are often used as misleading synonyms of "desease associated variant", which may not be always the case) as well as all the variants found by the 1000 Genomes project which, by frequency, had to be considered also as common.
also, why don't you register to the forum? :-)
i am registered aren't i?