I have read the paper published on the plant journal"A brassinosteroid transcriptional network revealed by genome-wide identiļ¬cation of BESI target genes in Arabidopsis thaliana",there is a tool "CisGenome" used for ChIP-chip data analysis with the option "MA(moving average)" to find the probable transcription factor binding site, but I don't know what does MA represent, it seems that some statistics must be applied to caculate for subgroups of probes.......