We're getting more and more genomes & automated gene annotation remains problematic: looking at specific gene families still requires tedious manual annotation. Crowdsourcing (as discussed in [1]) may offer an opportunity... but gene annotation crowdsourcing efforts don't seem to be aimed at a broad audience (contributors are probably students or collaborators who don't have much choice)
It would be wonderful if biologically useful crowdsourcing efforts were combined into reputation games - people could "do good" by contributing to a crowdsourced annotation effort in the form of a facebook application.... and earn reputation points to show off to their friends how charitable they are with their time.
If anything like that is in the works, please share!
This is actually happening! Get in touch if you want to be involved. Cheers - yannick